Photos by:
Michael Mallinger

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Foothill Square is a proposed redevelopment of an existing forty year old commercial center located in the extreme southeastern portion of the City of Oakland, California, just two blocks from the northern boundary of the City of San Leandro. The site is bound by MacArthur Boulevard on the west and by Foothill Boulevard on the east, two of Oakland’s major north-south surface traffic arterials. I-580 parallels Foothill Boulevard along the site’s eastern perimeter. Freeway access in all directions is available within one tenth to one third mile of the site. Upon completion the center will be a contemporary urban mixed use, life style center comprised of retail, medical / day care, office and residential uses. Foothill Square will be an ideal location from which to serve the affluent South Oakland Hills, the Elmhurst and Sheffield Village neighborhoods of Oakland, and northeastern San Leandro.
Originally built in 1962, Foothill Square is an existing retail and commercial mixed-use center on 13.86 acres which we expect to redevelop beginning this Summer, 2007, for completion Fall 2008. The project envisions a 142,411 s.f. commercial and residential village which will be anchored by a 29,260 s.f. “lifestyle” market, Foothill Square Ranch Market, featuring expanded fruit and produce, including organic selections, service meat and fish, a deli, and bakery. The market will be co-anchored by a 15,790 s.f. Long's Drug Store with drive-thru pharmacy. The commercial component will contain 45,551 s.f. of resident serving retail goods and services, 24,230 s.f. of medical clinics, and approximately 15,200 s.f. of cultural and recreational uses. Moreover, a 12,380 s.f. day care/Head Start facility, serving approximately 150 families daily, will be located in the center.

In conjunction with the project the City of Oakland will be also constructing approximately $2.5 million of utility undergrounding and streetscape improvements on MacArthur Boulevard to create a “grand concourse” from the San Leandro border to the site. Another $5 million of public funding is in place for additional streetscape improvements along MacArthur Blvd. north of Foothill Square. A Redevelopment Project Area recently formed along the MacArthur corridor also likely will result in the construction in the next five to ten years of thousands of new residential units, most for sale. Already, 100 new townhomes and associated streetscape improvements are nearing completion one half mile northwest of the site at 90th Ave. and MacArthur Blvd.



New Single Family Homes and Streetscape Improvements
MacArthur Blvd., Between 90th Ave. and 95th Ave., Oakland, CA

Some of the Project’s outstanding features include:

 

Foothill Square will be the only large shopping center immediately adjacent to, and readily accessible from, I-580 for a distance of 26 miles from Emeryville to Pleasanton. I-580 is one of the only major interstate highways traversing the San Francisco East Bay. We believe Foothill Square is the ideal location from which to reach the underserved residents living in central and east Oakland, the south Oakland hills, and northeast San Leandro, an area having a population in excess of 250,000 people.

 

Approximately 90,000 people live within two miles of the site, 350,000 within five miles. A separate and distinct trade area analysis based upon a 10 minute drive time for persons living in close proximity to the I-580/ Hwy 13 freeway “corridors” also discloses a 300,000 plus trade area population. We believe Foothill Square will be the most proximate location for access to commercial services for most of these people.

 

The project appears to enjoy universal community support and the Redevelopment Agency of the City of Oakland is expected to contribute significantly to the project.

 

Jay-Phares Corporation
10700 MacArthur Blvd. Suite #200 - Oakland, CA 94605
(510) 562 9500 - (510) 562 9505 (fax)